Things to Consider before Installing Digital Signage System

Digital Signage Systems

Are you considering installing digital signage system for your business? Here are three important aspects to consider before making final decision:

Objectives – This is by far your No. 1 consideration; to make sure the system you purchase will realize or your company's objectives. This may seem obvious, but many buyers are so entrenched in the technologies and features that they forget about the important thing; objectives. For instance, if improving safety is a prime objective, then the system you get should have means to promote safe work practices, with safety related templates and stock content.

Correct fit – You wouldn't buy a jacket without trying it on, right? The same goes to digital signage. How do you try on a digital signage system? Get beyond the sales & marketing stage and get the names of companies that are using the system you're looking at, then talk to the actual users. If you can't easily get a few names, that's a huge red flag; keep looking.

Ease of use – Think seriously about who's going to use the digital signage system. Are they enthusiastic about technology? Do they know how to create great content? Are they good with Photoshop, PowerPoint and scheduling software? If your answer is "yes" to all these questions, then ease of use might not be quite as essential to you. But if your company is like many others, the people who will use the digital signage include front desk personnel, executive assistants, operation managers and HR managers, in other words, a mixed bag. Because they have a variety of core skills, you require a digital signage system that's very efficient and easy to use. And those users will most likely change as people change jobs, so you would like a system that takes the least training possible.